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Explorer Magazine
Bringing a Concept to Life Explorer Magazine is a bi-monthly digital and print publication created for the travel group Go Jetting. After an initial delay, the magazine is slated to launch in late 2025/early 2026. As a design consultant, I’ve led the creative direction and brand development for Explorer Magazine from its inception. The publication… Continue Reading
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Showcasing the Emerald City
Driving Sales with Strategic Design Atlas Networks, an underdog Internet Service Provider in Seattle, faced a significant challenge in 2020: a loss of business momentum. When I joined as the Creative Services and Marketing Manager in 2022, the sales team was struggling with generic materials that weren’t generating results. My mission was to develop campaigns… Continue Reading
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New York, New York: Reading to the Rhythm
Making a Summer Reading Program Pop When the Yorba Linda Public Library chose “Read to the Rhythm” for its summer reading program, they wanted a unique twist. They decided to skip the standard graphics and build the entire program around a New York City music and theater theme. The challenge was to create materials that… Continue Reading
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Virgin Atlantic Sees the World Differently
There are many airlines around the world, although there are fewer today than in the past. Times change, and so do the airlines. One carrier that consistently impresses me is Virgin Atlantic. I admire the airline for various reasons, particularly its values. Time and again, Virgin Atlantic has produced television commercials that resonate with me… Continue Reading
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California Libraries Learn
Building Brand Systems That Scale Across Hundreds of Libraries The Challenge California Libraries Learn (CALL) is a collaborative initiative of the California State Library and California Library Association, providing professional development and resources for library staff statewide. The challenge: Create a distinct brand identity that would work for a program serving hundreds of libraries across… Continue Reading
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Lisa Mark Branding
Creating a Brand That’s Rooted in Place Lisa Mark was launching a new consulting business in Seattle and needed a brand that would stand out in a crowded market. The challenge was to create an identity that was both sophisticated and flexible enough to grow with the business, while also capturing the unique spirit of… Continue Reading
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Amtrak: Introducing Business Class
Strategic Campaign Development That Drove System-Wide Expansion The Challenge The Amtrak Coast Starlight offered only two service tiers: Coach or First Class. The Onboard Services team identified a revenue opportunity in the gap—a Business Class option that would increase ridership and revenue without requiring major infrastructure investment. The core challenge: Launch a new service tier… Continue Reading
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The Now & Next of Graphic Design: 2025 Trends Shaping Visual Culture
What does the visual world look like in 2025? Spoiler: it’s bolder, more playful, and unapologetically human. Graphic design, much like fashion or music, is constantly evolving. It adapts, reinvents, and transforms in response to culture, technology, and shifting societal moods. As brands, designers, and creators navigate a post-AI, hyper-digital marketplace, the landscape has changed… Continue Reading
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Golden Gate Railroad Museum Guidebook
Designing for an Unconventional Museum Without a permanent physical location, the Golden Gate Railroad Museum faced a unique challenge: how to effectively reach and engage new audiences. They needed a marketing tool that could capture the spirit of their historic preservation efforts and encourage people to get involved. My Solution I designed a comprehensive, full-color… Continue Reading
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Studio WSD Viewbook
A Modern Identity for a Timeless Brand WSD is a boutique interior design firm with a 20-year reputation for timeless elegance. The firm was launching a new, trendier division, Studio WSD, and needed a brand identity that would appeal to a new audience while still honoring the parent company’s legacy. My Solution As a long-time… Continue Reading
