-
25 Years of Design—and Still Curious
25 Years of Design—and Still Curious Hey there, and welcome! After a couple decades of designing everything from scrappy startup logos to full-blown brand overhauls (and yes, even the occasional government brochure that actually turned out cool), I decided it was time to design something for myself: this website. I’ve been a graphic designer for… Continue Reading
-
Atlas Networks: The “Reasons” Campaign
Strategic Brand Positioning for Community Reconnection The Challenge Atlas Networks, a Seattle-based Internet Service Provider, faced declining market share in an increasingly competitive landscape. After a difficult period, they needed to rebuild brand awareness and re-engage the local community they served. The core problem: How do you differentiate a commodity service (internet) in a market… Continue Reading
-
Reading to the Rhythm
Making a Summer Reading Program Rock The Yorba Linda Public Library wanted to make its “Read to the Rhythm” Summer Reading Program for teens stand out. They chose to skip the standard, pre-designed materials and instead create a custom brand with an artsy, rock-and-roll vibe that would be more engaging for a teen audience. My… Continue Reading
-
Amtrak & Radisson Hotels: A Collaborative Campaign
Making San Francisco a Destination Amtrak wanted to promote travel to San Francisco, but its service to the city is indirect, requiring a bus connection from the East Bay. This presented a unique marketing challenge, as it can be difficult to sell a multi-step journey to travelers. My Solution I helped forge a new partnership… Continue Reading
-
Branding.Aero Brand Refresh
Modernizing an Aviation Brand Branding.Aero sought to refresh its brand identity to remain relevant in the rapidly evolving aviation industry. The challenge was to create a modern visual system that could effectively communicate the company’s unique, sensory-driven approach to branding while maintaining a fresh and forward-thinking aesthetic. My Solution I worked with the Branding.Aero team… Continue Reading
-
Eureka Goods Mercantile
A Brand Rooted in the Pacific Coast The founders of Eureka Goods wanted to launch an e-commerce website for travel and outdoor goods, but needed a unique brand identity to stand out. They needed a brand that felt both modern and authentic, reflecting the Pacific Coast while building a strong foundation for future growth. My… Continue Reading
